Empowering small businesses

WhatsApp Business Tips

Business Profile: Add your logo, catalog, and business description.

Quick Replies: Set up common response templates for FAQs.

Broadcast Lists: Send promos and updates to customers (they must save your number).

Labels: Organize chats by customer type (e.g., New, Returning, Pending Payment).

Status: Use it to post limited-time offers or restock alerts.

Facebook for Visibility

Create a Business Page: Add business hours, contact info, and a location.

Groups: Join and post in local community groups to advertise and get feedback.

Events: Use the Events feature to promote trade fairs or product launches.

Boosted Posts: Run small budget ads targeting your area or specific interests.

Messenger: Enable auto-replies and quick responses for customer support.

Instagram for Business

Optimize Your Profile: Use a clear logo as your profile photo, write a concise bio with keywords, and add a link to your website or store.

Content Plan: Share behind-the-scenes, product demos, customer testimonials, and use carousels and reels.

Hashtags: Use a mix of niche and popular hashtags (10–15 per post).

Stories & Highlights: Post consistently; use highlights to categorize content (e.g., Products, FAQs, Testimonials).

Engagement: Reply to comments and DMs, use polls and question stickers to interact.

TikTok for Product Promotion

Short, Fun Videos: Create authentic, entertaining videos showcasing your products in use.

Trends: Use trending sounds and hashtags that relate to your niche.

Challenges: Start or participate in challenges that align with your brand.

Before & After: Great for fashion, beauty, and crafts. Show transformations.

CTA: Always include a call-to-action—“Shop now,” “Link in bio,” or “Follow for more.